India is home to a lot of popular and influential personalities, starting with our Prime Minister, Narendra Modi, who leveraged social media to endorse his political agenda during his initial years in office. From determining which political agenda to support to using social media for purchase decisions, we have come a long way.
According to the Economic Times, sixty percent of the young population's purchase decisions in India are influenced by online social platforms.
Did you know that some new figures in social media are entering the marketing industry? They're called AI Influencers! You've probably heard of Kyra, the first AI influencer marketing platforms for brands from India, who promotes brands like Boat Nirvana, Prime Video, Mg Motrin, and many others.
Kyra was created by Himanshu Goel, the head of the Top Social Media Group. It's said that Kyra's personality encompasses nearly 200 traits, hobbies, likes, and dislikes, making it very human-like.
But have you ever wondered what sets virtual influencers apart?
What is different about virtual influencers?
Virtual Influencers: AI virtual influencers are characters that are computer-generated and programmed to create content and engage with audiences on social media platforms.
Human Influencers: These are individuals who have built a community on social media by sharing their personal lives, interests, and experiences.
Here are a few similarities between AI virtual influencers and human influencers:
Both AI virtual influencers and human influencers can create niche-specific content.
Brands can use both AI virtual influencers and human influencers to promote their products and services.
Differences between AI virtual influencers and human influencers:
Appearance: AI virtual influencers can be created to look like any person or character, while human influencers are limited to their physical appearance.
Personality: AI virtual influencers can be programmed to have any personality, while human influencers' personalities are shaped by their own experiences and values.
Limitations: AI virtual influencers are still under development and have some limitations, such as their ability to interact with audiences naturally. On the other hand, normal human influencers are not limited by these technologies.
What's in Store for Your Brand with Virtual Influencers?
AI virtual influencers are still a relatively new technology, and there is some uncertainty about how consumers will perceive them in the long term. However, there are potential benefits to using AI influencers:
Fresh Approach: Using AI influencers can bring in a fresh approach to spreading awareness about your brand. This can be appealing to audiences who are looking for something new and exciting.
Opinions: AI virtual influencers can be set to have any opinion that your brand wants them to have. This can be helpful for brands that want to control the messaging around their products and services.
Brands using AI influencers in their campaigns:
Boat: The Gen Z audio brand Boat Nirvana partnered with Kyra, India's first AI influencer, and introduced the tagline "Future of Audio." Kyra's campaign post with Boat reached over 3 million Instagram accounts.
Myntra: A well-known Indian fashion e-commerce company has an in-house AI influencer named MAYA, operating on Instagram as "Maya_unlimited."
They use MAYA for announcements and campaigns. Additionally, Myntra utilizes MYFASHIONGPT, a tool to assist buyers in product discovery.
Is it time for you to start using AI influencers?
Consider using AI influencers to bring uniqueness and to attract young audiences, but remember that they have limitations in terms of natural and authentic storytelling in their content.
Whether you choose a virtual influencer or a human influencer, it's essential to select the one that aligns best with your brand. You no longer need to spend hours selecting the right influencer for your campaign.
To simplify the process of finding the right influencer for your brand, we have developed an Automation tool at Starbuzz.ai. https://www.starbuzz.ai/
If you want to partner with an AI influencer marketing platform for influencers for your brand, check out our platform to access their profile report. This report provides detailed insights into their profile and audience metrics, audience interests, demographics, and more.