Healthcare Startups in India: Leveraging Influencer Marketing for Success

Healthcare Startups in India: Leveraging Influencer Marketing for Success

Share this article

Healthcare Startups in India
Healthcare Startups in India

Influencers have a great impact on our decision-making process. When our favorite influencer recommends a product, we tend to believe them and trust their judgment. This is why healthcare startups in India can benefit from influencer marketing to reach their target audience.

In this blog, we will discuss how healthcare startups can use influencers to promote their business through niche channels by analyzing 3 successful brands.

Practo: Building Brand Awareness and Trust Through Partnerships

Practo is a healthcare platform that utilizes digital marketing to expand its brand reach. 

A key aspect of their strategy involves collaborating with influencers who are experts in health, nutrition, and mental health on social media platforms like Instagram and YouTube.

Influencers who worked with Practo create content around:

  1. The platform's services

  2. Online doctor consultations

  3. Appointment scheduling and health advice.

By building partnerships with influencers tailored to their target audience, Practo is ticking off these things:

  1. Brand awareness: Practo used an influencer's existing fan base to generate more awareness through extension and reach a broader audience interested in health and wellness.

  2. Trust: Practo's partnership with renowned experts helped build customer trust and confidence because recommendations came from trusted health and wellness community sources.

  3. Increase user engagement: Creating engaging content that encourages user interaction, such as likes, shares, and comments, increases engagement with Practo's brands and services.

  4. Educating customers: Influencers shared essential information about Practo's features and benefits, reminding their followers of the platform's simplicity and showing them how to solve their health problems.

Overall, Practo's use of influencer marketing proved to be an effective way to reach and engage its target audience, increase brand awareness, build trust, and collaborate with users.

PharmEasy's Recipe for Success: Engaging Content and Trusted Voices

PharmEasy is an online pharmacy in India.

Here are the strategies they used:

  1. Identifying stakeholders: PharmEasy identified critical stakeholders for its target audience, including doctors, healthcare enthusiasts, and lifestyle influencers with a large following on social media platforms such as Instagram, YouTube, and Twitter.

  1. Partnerships: PharmEasy partnered with influencers who can promote their services. This included working with doctors and pharmacists who provided valuable information about the benefits of an online pharmacy and lifestyle influencers who voluntarily shared their experiences using PharmEasy services.

  1. Content: Influencers with PharmEasy are creating engaging that showcases PharmEasy's convenience, affordability, and reliability. This content included promotional information, recommendations, tutorials, and product reviews tailored to their target audience.

By partnering with trusted individuals and delivering valuable content to their audience, PharmEasy successfully impacted the community in achieving its business goals, including building trust, increasing brand awareness, and directing potential customers to competitive markets.

MedCords: Bridging the Gap with Accessible Healthcare and Influencer Education

MedCords is a healthcare company in India that offers a digital healthcare service to connect patients with doctors, pharmacies, and clinics through mobile usage. 

Their challenge was to raise awareness of their platform among digitally savvy Indian users, especially in semi-urban and rural areas where access to healthcare was limited.

Here is their influencer marketing strategy:

  1. Influencer selection: MedCords works with influencers with a strong presence on social media platforms like Facebook, Instagram, and YouTube and a large following in their niche. They target influencers with a respected voice in health and wellness or personal connections to medical issues.

  1. Customized campaigns: MedCords worked closely with influencers who are also doctors and nutritionists to create customized campaigns that resonated with their target audience. This includes the promotion of broadcasts, videos, and live discussions where stakeholders share their experiences using the MedCords app and highlight its benefits in terms of accessibility.

  1. Educational content: Influencers are encouraged to create educational content about the importance of digital health solutions, especially in regions with limited healthcare facilities. They explained how the MedCords app bridged the gap and provided timely medical care.

  2. User testimonials: Besides promoting the app's features, influencers also shared testimonials from satisfied users to build trust and credibility.

MedCords sets the best example of how influencer marketing can meet the right audiences, increase brand awareness, educate the public about the importance of digital health solutions, and provide timely medical care to those who need it most.

As mentioned earlier in this blog, healthcare startups can use effective marketing technology to reach out to influencers, such as doctors and nutritionists, who increasingly use social media to share accurate information and build a community. 

By marketing through these influencers, startups can reach their target audience more quickly, build authentic credibility, and generate more sales.

However, did you know that 60-70% of marketers needed help identifying the right influencers? 

Healthcare Startups in India
Healthcare Startups in India

To make it easier for healthcare startups, has an AI-powered influencer marketing platform that helps them find influencers quickly with just a few clicks. We also provide you with campaign data in one place, enabling your team to manage campaigns from a single platform.

If you're a startup seeking a headstart in influencer marketing, this guide is for you:

If you are a brand looking to market through influencers, here's your guide:

Get 50% more done with our AI-powered SaaS for Influencer Marketing - Try it now!

Share this article