Does Influencer Marketing Brings More Quality Audience ?
Nothing ever is truer than that statement. This is the era where your social presence is your identity. And it is the same with businesses and brands. Routine old...
61% of brands struggle to find the right influencers for their campaigns.
77% of marketers spend between one and six hours a week on influencer marketing activities such as outreach, collaboration, and reporting.
44% of marketers said that managing campaigns and tracking results was the most time-consuming aspect of influencer marketing.
While many brands have made influencer marketing a part of their core strategy, we can still see them struggling with many steps in the process.
An Influencer Marketing Platform can help them perform well in each step and get an overall good result.
It streamlines the entire process, removes roadblocks, and saves a lot of your time and effort.
Here's a list of benefits of having an Influencer Marketing Platform for your brand, along with the features you should look out for in one.
Why is an Influencer Marketing Platform Important for Brands?
Reach a Wider Audience Through Influencers:
An influencer marketing platform has profiles of thousands of influencers.
From that, it recommends a list of influencers relevant to your brand's personality, niche, and campaign.
Your association with each influencer is an opportunity to reach a wider audience as they all come with their network of followers and fans.
Hence, you can create your mix of influencers and get in front of people interested in your values, methods, or products.
Streamline the Process: Connect, Contract, and Collaborate:
It enables you to initiate and interact with your chosen influencers (after you have found them and known them well) to build relationships for the campaign and the future.
Brands can use it to reach out to influencers and share about their brand, its campaign and their expectations.
They can discuss opportunities, negotiate, and finalize the collaboration terms.
Once they join hands, brands can start working on the campaign with the influencers.
They can share their brand guidelines and campaign briefs.
They can review the influencer's work, share feedback, and approve it.
Manage the A-Z of a Campaign:
You can begin your brand's campaign from the influencer marketing platform.
It enables you to track a campaign's progress and make data-driven decisions based on real-time analytics.
You can even ensure that your chosen influencer has followed your brand guidelines and that they stuck to everything you had planned together.
Lastly, it offers you a detailed report at the end of the campaign.
You can use it to evaluate your performance and revisit your strategy.
Effective - in Cost, Time, and Efforts
An influencer marketing platform saves you all the time, effort, and money you might have to invest in performing steps to find, connect, and work with the right influencer for your brand campaign.
In short, it streamlines your work, lets you build workflows, and offers transparency.
What Features Should an Influencer Marketing Platform Have?
Influencer Discovery and Match-Making:
It should let you find the right influencers by applying various filters such as niche, location, audience (their location, size, and interests), and social media channels.
It should understand your brand and campaign well and offer you a list of influencers best suited for the purpose.
Influencer Research and Report:
Once it has assisted you in building a list of influencers for your next brand campaign, the next thing it has to help you with is deciding who you want to join hands with.
The influencer marketing platform must evaluate and give you a detailed report of the influencer's profile.
The report should have all metrics - be it basic ones such as ER (Engagement Rate) and crucial ones like Audience Credibility and Brand Affinity.
Influencer Outreach and Collaboration Tools:
It should have tools to help you connect and collaborate with your chosen influencers.
You can reach out to the influencers, share about you (your brand, campaign, and expectations), discuss opportunities and scope of work with them, negotiate, and seal the deal with them once you're on the same page.
It should enable you to share brand guidelines and briefs with influencers and receive content from them to give feedback and approvals.
Live Campaign Tracking:
The influencer marketing platform should let you work on, set goals and launch, and track the live metrics of the campaign.
You can ensure whether the influencer followed your guidelines and the plan you both devised for the campaign.
It must let you see the ongoing campaign's performance, discuss with influencers and decide how to respond to them to reach your envisioned goal.
Analytics and Reporting:
Once the campaign has ended, the influencer marketing must collect and share all the insights and data with you.
It should present a report that evaluates the campaign on essential metrics such as ROI, budget spent, CPE, CPC, CPM, and many more.
It must help you see your areas of high performance and improvement, along with the scope of your partnership.
Customer Support:
The platform must provide you access to training materials (tutorials and guides) and a good customer service team to help you utilize it to its fullest potential.
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To sum it up, you need an influencer marketing platform to streamline all the processes, reach a wider and varied audience, boost your brand's campaign performance, and give influencer marketing the top spot of your strategy.
Starbuzz is an Influencer Marketing Platform for Brands that help them save 50% of their influencer marketing time and efforts - all for FREE!
