Does Influencer Marketing Brings More Quality Audience ?
Nothing ever is truer than that statement. This is the era where your social presence is your identity. And it is the same with businesses and brands. Routine old...
68% of small businesses currently use influencer marketing as part of their marketing strategy.
~ Influencer Marketing Hub Survey, 20
Small businesses have a good reason for doing so.
We saw how important it has become for firms to build authentic content, get user- and employee-generated content, and position their brand well with a human touch.
Influencer Marketing is a form that enables brands to achieve all of the above and grow cost-effectively.
Today, we share 4 ways small businesses can get the most out of influencer marketing in their limited budgets.
Why Do Small Businesses Need Influencer Marketing?
1- Increased Brand Visibility and Engagement
Influencers can enable your brands to reach and spread your message to a wider and more highly-targeted audience.
They can:
Create content for your brand
Encourage their audience to engage with you
Initiate further actions such as their followers buying from you or sharing about you with others.
2- Content Creation for Brand-Building
Influencer marketing can help your small business build its brand from the early stage.
Influencers can understand your brand (its product and personality) to:
Create content that highlights it
Bring it in front of your target segment
Position it in your category
Form associations in audiences' minds to get strong recall and recognition.
In short, influencers can enable your brand to create differentiation and build upon it through content.
Measurable Results
You can easily evaluate an influencer's performance through metrics such as engagement, cost per engagement, clicks, conversion, and ROI.
Your brand can use the insights to:
Set new goals and explore new opportunities for future campaigns
Decide whether you want to build long-term relationships with influencers
Create a mix of new ones for various goals.
In short, your brand can use the insights to enhance its overall influencer marketing strategy.
Cost-effective
Influencer marketing can help you get the most out of your costs as
You can make performance-based deals with the influencers
You can work with micro-influencers to grow your brand in its initial days.
You can partner with influencers long-term and generate real value for your business.
In short, your small business can use its limited budget to get sales, build a brand and a customer base, and grow it.
How Small Businesses Can Use Influencer Marketing to Grow?
Focus on Micro-Influencers and Niche Influencers
While starting your influencer marketing journey, two types of influencers can establish brand recognition and affinity (micro-influencers) and credibility (niche influencers) on a limited budget.
They will help you attract an audience that shares your interests and build expertise in your category.
You can work with them in these ways for the same:
Find, reach out to them, share and discuss your expectations, and seal the deal when you're on the same page.
Start various initiatives for different intents.
For example, you can work on a blog series with a niche influencer to build expertise across channels such as websites and social media (LinkedIn and YouTube).
While you can collaborate with a micro-influencer to start a campaign, get engagement, and drive traffic to your shopping page.
Doing so will enable your brand to entertain and educate people and grow your business.
Build long-term partnerships with influencers to build variety and depth of content, launch campaigns and host giveaways, and have a good customer base.
In short, your small business should work with micro-influencers and niche influencers early to set up its brand for consistent growth.
Use Social Media and Influencer-Generated Content
Social media and influencer-generated content are a pair that's a must in your brand's influencer marketing strategy.
You can take these steps to get the most benefit out of this combination for your brand:
Start an influencer campaign with them where they build content for you and ask their audience to participate and engage with you.
Plan incentives and offers to give to the influencer's audience and push them to take the desired action.
Repurpose their content and share it on various other channels to drive more traffic and actions.
Prepare the journey map and optimize the touchpoints to deliver a memorable experience to their audience and convert them.
Your brand should focus on how it can tie all of this back to the business goals of ROI, conversion, and cost per engagement.
Offer Delightful Experiences to Influencers
It's one of the crucial elements of your influencer marketing efforts.
It helps ensure the influencer stays engaged and invested in the brand's growth.
Here are some ideas for unique experiences to consider:
Make them feel like your best friend by giving them access to your brand channels and new products and initiatives in line even before you share it with the people.
Make them feel a part of you by inviting them to behind-the-scene tours, meet-and-greet events, and company gatherings.
Make them see your interest and intent in the partnership by offering customized gifts.
For example, you're a food and nutrition brand.
You can gift them a food kit of after-workout healthy snacks that they love to have.
Doing so enables you to build a strong relationship with them and make them show your brand in a positive light.
Leverage Influencer SEO
Influencers have well-built content strategies, target segments, channels to be on, and topics they want to be known for.
They have done trials and testing and have come up with their secret sauce to win the SEO game through blogs and social media.
Your brand's influencer marketing strategy can do these things to focus on the benefits of influencer SEO -
Include their content in your strategy to share and repurpose it in various formats.
Share their content on your website and social media and link to it from other relevant pages of your website.
Ask the influencer to share your website links in their content to get high-quality backlinks.
In short, leveraging influencer SEO enables your brand to gain visibility, drive website traffic, improve rankings, and generate leads.
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As you can see, your small business's influencer marketing strategy must focus on micro-influencers, social media and influencer SEO and building relationships with them.
Starbuzz.ai is an Influencer Marketing Platform for businesses of all sizes to boost and begin their influencer marketing journey.
