Does Influencer Marketing Brings More Quality Audience ?
Nothing ever is truer than that statement. This is the era where your social presence is your identity. And it is the same with businesses and brands. Routine old...
In today’s marketing stratosphere, Influencer marketing is an amazing strategy that brings your brand to people’s notice organically!
Influencer marketing can be a potent tool for reaching your target audience and driving sales, when used wisely. Collaborating with influencers to reach your audience through them is a smart move of course but many of us admit to a few common mistakes that lead us to the wrong path. Let’s check out a few common mistakes we need to keep in mind to avoid!
1. Believing that follower count is everything.
An influencer's true impact lies in their audience's genuine engagement with their content, not the superficial numbers behind follower count and likes.
Follower count is not something that you can blindly trust and assume that an influencer has good reach.
Look for influencers with a strong, engaged following that aligns with your target market.
2. Underestimating micro and macro influencers!
They may have a lesser follower count, but again that’s not what matters. Micro influencers have a stronger and more authentic connection, engagement and loyalty from their audience.
This means their audience though the count is smaller, they trust their influencer. The influencer has a greater chance of influencing their purchase decision. Collaborating with micro influencers is cost-effective!
3. Not defining specific objectives for our influencer marketing campaign.
Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales?
Know your campaign objective and make it clear. Without clear goals, it's impossible to measure success or make data-driven decisions.
4. Presenting false content or forcing your influencers to create untrue or falsely scripted content just to attract an audience.
False practices and fake promises will never get you good results in the end. Consumers can spot inauthenticity from a mile away. Authentic content is more likely to resonate with your audience.
It also breaks people’s trust in the influencer. So, authenticity is the key.
5. Not following up on your campaign or measuring its performance and ROI
Without follow up data, you can't determine the effectiveness of your strategy or make necessary adjustments or improvements in your approach towards your audience.
Fortunately, AI-powered tools can streamline the analysis process, providing valuable insights on your campaign's performance and ROI.
6. Settling for any influencers, ignoring whether they cater to your brand’s target audience and values.
Your brand portrays specific values. If you partner with influencers who don't fit your brand values, it will waste your time, and the influencers’ efforts.
It can even damage your brand's image if they portray your brand in a way that conflicts your brand values.
Also, it’s important to know your target audience first and ensure whether your influencer’s reach aligns with your brand's target audience.
7. Not giving your influencers their creative freedom!
Content that’s too scripted may also seem unnatural, and won’t connect with the audience. Let the influencers be themselves and experiment with ideas.
Of course you can give them guidelines to follow. Just let them flaunt their natural charm and avoid restrictions that hinder their creativity.
8. Taking CTAs for granted!
A strong call to action (CTA) is really essential for driving results in your influencer marketing campaigns.
It tells your audience exactly what you want them to do, whether it's buying your product, visiting your website, or following your social media.
You informed the audience about your product, but you also need to tell them how to know more or purchase it right? So you need a CTA as a direction.
9. Creating same content for all platforms
You need to research what kind of content works on different platforms.
Audiences come to insta for short form reels and catchy meme content, twitter and threads for quick updates or quirky text content, and linkedin for informative content, and youtube for various video content of entertainment and information.
Making only one type of content for all platforms will exhaust resources but not get you the desired attention from the audience.
To Conclude,
There’s no space for underestimating the power of influencers and their connections with their followers. Either small or large follower count, what matters in the end is your strategy, campaign objective, audience’s engagement, and your awareness of the social media market.
Focus on the right points and you can win over the right audience! All the best!
