It is told that one of the ways influencer marketing is different from other marketing tactics is the quality of audience. How true is that? Quality, in terms of what?

With the increase in buzz of influencer marketing. wrong narratives and wrong information around it also started to emerge. Let's call them 'myths'. These myths are acting as an barrier for anyone who wants to understand what truly influencer marketing is. This blog's objective is to bust 7 myths emerged around influencer marketing.