Oct 1, 2024

Why does Influencer Marketing Continue to grow?

From blogging and vlogging, influencers have come a long way, and so did influencer marketing evolve. Trust and authenticity is what drives influencer marketing forward. Unlike traditional ads, influencers are seen as peers, making their recommendations more relatable. The time and cost-effectiveness of influencer campaigns makes it a powerful marketing tool and has a wide scope to keep growing.