Small Brands Big Success: How Yogabar and Carmesi Matched up the Market with Influencer Marketing

Small Brands Big Success: How Yogabar and Carmesi Matched up the Market with Influencer Marketing

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India holds the 4th position globally in total startup outputs, the country is boasting over a billion innovative ventures. 

In our recent blog posts, we explored how small brands can explore influencer marketing, providing a comprehensive guide for small businesses on how to join the influencer marketing industry.

Now, let's delve into a few success stories of small brands that have achieved success through influencer marketing.

Influencer Marketing
Influencer Marketing

Yogabar: A Health Food Brand's Journey to Success Through Influencer Marketing

Yogabar, is a health food brand specializing in crafting nutritious and delightful snack bars. Founded in 2014 by sisters Suhasini and Anindita Sampath from Bangalore, the brand envisions promoting a healthier lifestyle by offering convenient and wholesome food choices. Unlike relying on famous personalities for product promotion, Yogabar strategically marketed its products solely through influencers and social media since the beginning.

Yogabar differentiates itself by committing to the use of natural and high-quality ingredients and steering clear of artificial additives, preservatives, and excessive sugar. This commitment has positioned Yogabar as a brand genuinely concerned about the health and well-being of its customers.a

The brand's primary strategy involves targeted marketing through influencers and digital media, using advertisements. Yogabar has collaborated with health and fitness influencers who align with the brand's values and target audience. These influencers have showcased Yogabar products on their social media platforms, sharing positive experiences and endorsing the brand's nutritional benefits.

The brand originated from the observation that 41% of Indians skip breakfast, leading the founders to create simple, on-the-go, healthy breakfast snacks with wholesome ingredients. 

Recently the brand was acquired by ITC for 500 crores, Yogabar has expanded its reach into the kids' food market with the help of ITC, showcasing how a brand that started in 2014 with a turnover of 32 crores in 2020 used social media and influencers to successfully spread its message.

Yogabar exemplifies that the success of a brand doesn't hinge on the involvement of famous personalities.

Just like Yogabar, numerous brands have emerged, challenging industry legends and gaining significant traction.

Influencer Marketing
Influencer Marketing

Carmesi: Challenging Industry Legends with Eco-Friendly Menstrual Products and Influencer Marketing

In the competitive market of menstrual products dominated by brands like Whisper and Stayfree, Carmesi and Nua have gained prominence through Influencer Marketing Platform for Influencers . These brands address the issues associated with menstrual products, providing solutions and raising awareness.

Carmesi, specifically, stands out as a natural eco-friendly brand offering products for both menstruation and aftercare.

In a fiercely competitive market, smaller brands like Carmesi have effectively utilized social media and influencers to bring attention to their products. Brands such as Nua and Carmesi strategically collaborate with niche influencers who have cultivated communities to showcase their products.

The Rise of Influencer Marketing for Small Businesses

In the internet era, influencer marketing platforms proves valuable for small businesses, facilitating targeted product promotion through industry-relevant individuals. \At, our mission involves establishing connections between the ideal brands and influencers. 

We are using an AI-based tool with data support directly from Meta, our platform serves as a hub for small businesses and influencers, aiming to match the right brand campaign with the right audience. We prioritize real and authentic partnerships, enabling businesses to reach their target market effectively. Our innovative approach uses the power of data-driven insights, ensuring that brands connect with the most fitting influencers to maximize their impact in the digital world. 

Currently, all our subscription plans are on a 50% offer. Click here to know more.

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